social 37 — beth makes art.

Hospitality begins long before the first bite.

Social 37 was an opportunity to create a brand experience that reflected the restaurant's focus on seasonal cuisine, craft beverages, and genuine hospitality. From the visual identity and menus to signage, printed collateral, and the website, every touchpoint was designed to create a warm, memorable experience before guests even sat down.

This project reinforced my belief that the strongest brands aren't defined by a logo alone. They're shaped by every interaction, every detail, and every first impression.