blue cup — beth makes art.

Small brands deserve big thinking.

Blue Cup Coffee gave me the opportunity to build a visual identity from the ground up, shaping everything from the logo and menus to environmental graphics, merchandise, packaging, and the website. Working closely with the owner, every decision contributed to creating a cohesive neighborhood brand experience.

Projects like this reinforced my belief that thoughtful branding isn't measured by the size of the company. It's measured by how consistently and authentically the experience comes to life.